Matchbook MARKETINGMATCHBOOK MARKETING
MATCHBOOK MARKETING
For the past three years, I've been a member of Matchbook Marketing, an on-campus student-led marketing agency at Mizzou. In this dynamic role, I've contributed as a graphic designer and as a team creative lead. Most recently, I've had the privilege of leading a talented group of students in various creative aspects, pushing them to achieve their best work.
INSTAZINE 2023
Annually each Spring, Matchbook Marketing unveils its 'instazine,' a digital publication showcasing an array of creative topics. In 2023, I had the honor of co-designing both the print and digital editions of the zine. This project marked one of the most challenging and rewarding experiences in my career thus far, and I take great pride in the final result.
Our zine edition themed "Metamorphosis," delving into the essence of embracing change within creativity and urging readers to value the artistic process as much as the final product.
At the heart of Matchbook, our goal is to cultivate an environment where members can analyze the creative industries and foster their artistic identity. Through the "Metamorphosis" project, I am confident that we successfully created a space for our members to appreciate and navigate the evolving landscape of creativity.
INSTAZINE 2023
PHOTOSHOOT
To effectively convey the theme of our Instazine, my team and I organized a series of photoshoots. Here are some of my favorite captures from these sessions!
FALL 2022 REBRAND
CAMPAIGN
In the fall of 2022, Matchbook Marketing, formerly known as The Relevant Youth, undertook a complete rebrand. I assumed the responsibility of designing the website layout and creating several graphics to be incorporated within it.
Following the launch of the rebrand, Matchbook's social media engagement increased by 90% and reach increased by 239%, resulting in 40% more new member applications for Spring 2023 than prior semesters.
