I was tasked with the rebranding of Coolhaus, a woman-owned ice cream company celebrated for its leadership within the LGBTQ+ community. Known for their inventive flavors inspired by architectural designs, my mission was to realign the brand's target audience towards college students, advocating for a narrative centered on exploration and embracing experiences over outcomes. Through research and collaboration, our team crafted innovative campaign strategies to propel the rebranding initiative. As Art Director, I led all visual aspects, ensuring a unified and compelling representation of our vision.